14 October 2022
ARC Summer Campaign adds TV to the mix
ARC’s annual Summer Campaign has added TV commercials to its media mix in order to take the “look for the tick” message to even more consumers through more channels.
Each year the campaign helps to direct people who are looking for air conditioning services to contact the licensed technicians in their local area.
This year’s campaign began at the start of October with the proven mix of Google Search, Google Display, Facebook Lead Ads and Facebook Website Click Ads.
But now it also includes animated TV commercials on YouTube and Connected TV.
ARC chief executive officer Glenn Evans said Connected TV added another dimension to a campaign which last year made 200,000 phones ring with enquiries about air conditioning and refrigeration servicing and installations.
“Connected TV (CTV) is when our TV viewing is being streamed over the internet, rather than via a signal coming in directly from the TV aerial,” he said.
“Typically, it uses an internet-connected device such as a smart TV, game console, Fetch or Foxtel box, computer or tablet, or smart phone apps such as 7plus or 9Now.
“The important thing about CTV is that the channel we are watching knows quite a lot about us from our various online activities, just like Google or Facebook does.
“As a result, it can target us with ads based on what it knows about us – and if that includes researching air conditioning, it can target us with ‘look for the tick’ ads.”
The Summer Campaign runs for five months to the end of February, with the Google and Facebook images based on stills from the TV commercials.
See the commercial for home air conditioning here: https://youtu.be/6W2sax3EHkM.
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